Web 2.0 startup of the day: More and more, social software is becoming a direct mirror image of social interaction as we know it since kindergarten. The German startup www.lästr.de offers unique features in its ability to spread gossip about other users, and specifically exclude the subject from the board where he or she is being discussed. Special moderation features automatically recognize and downrate postings that are too balanced or fact-based, or indicate their sources. Karma points are distributed based on “dirt that sticks”: phrases and formulations that are copied most get the highest ranking.

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